About
Founded in 2013 by the Swart family after their relocation from South Africa in 2009.
Learn more about the Serida and the team below.
Our mission is simple: to empower you to live a healthier, happier life. We believe that fitness is for everyone.
The Serida Story
Serida Fitness is an independent, family-run business based in Hawkhurst, Kent. Originally from South Africa, we relocated to the UK in 2009 and built Serida from a shared passion for health, connection, and community.
We’re more than just a gym — we’re a welcoming space where people of all backgrounds and fitness levels can feel supported, motivated, and part of something real.
Whether you’re lifting in the gym, joining an energising class, or working one-on-one with a personal trainer, everything we do is designed to help you build lasting strength, confidence, and wellbeing — in a way that fits your life.
Sean - Owner and Coach
The owner and driving force behind Serida Fitness, has a lifelong passion for sports and fitness. From a young age, Sean has been a dedicated athlete, excelling in various sports and consistently pushing himself to achieve peak physical performance. His journey in sports began as a teenager, where he showcased exceptional talent and determination.
In secondary school, Sean captained and earned numerous top awards in track and field events. His achievements in sprinting, long jump, and other disciplines underscored his versatility and commitment to athletic excellence. Sean qualified for the South African under 21’s soccer team, a prestigious accomplishment that highlighted his skill and dedication to the sport. His passion for soccer remains a core part of his fitness philosophy.
One of the most defining and challenging experiences in Sean’s life was his service in the army, specifically within the Special Forces as a paratrooper in Angola.
Boxercise
- Ultimately, my goal is to help you achieve your goals, so lets do it together!
Gabriella - Coach & Admin
Gabriella brings a wealth of knowledge and a passion for fitness. Her background is diverse and reflects her dedication to promoting a healthy and active lifestyle. Gabriella holds a Bachelor of Science (BSc) and a Master’s degree in Sport & Exercise Science. Her research, particularly focused on females in sport, has been recognised in the academic community, with one of her studies being published in the European Journal of Sport Science.
Gabriella is a qualified advanced personal trainer, boot camp coordinator, Box Fit instructor, and level 4 strength and conditioning coach. Her diverse qualifications allow her to offer a wide range of training options and tailor programs to meet individual needs.
At Serida Fitness, Gabriella manages the day-to-day administrative tasks, including scheduling, member communications, and maintaining records for the fitness classes. She also oversees the wider gym schedule, handles general enquiries, and supports with overall admin duties across the business.
In addition to her operational role, Gabriella manages Serida’s social media presence — helping to keep our community informed, engaged, and inspired both online and in the gym.
- I am enthusiastic about fitness and want to share that with others!
Debbie - Admin
Debbie plays a crucial role in ensuring the smooth operation of Serida Fitness. Her organisational skills and dedication to customer service help maintain a welcoming and efficient environment for both members and staff. While she primarily manages the administrative side of our personal training services, Debbie also supports the day-to-day running of the gym and contributes to the overall success of the business.
At Serida Fitness, she handles a wide range of admin tasks — from scheduling and member communications to maintaining records. As the first point of contact for many members and prospective clients, Debbie ensures everyone receives friendly, professional support from the moment they reach out.
- I am here to make your life easier!