About

I am the owner & founder of Serida Fitness, qualified personal trainer, strength & conditioning coach & GP referral specialist. From a young age, I have always been a sport and fitness freak! As a teenager, I qualified for the South African under 21’s soccer (football) team and earned many top awards for track & field events at secondary school. I have always enjoyed pushing myself & experiencing a variety of different sports to challenge the body and mind! Over the years I have participated in tennis, golf, football, horse riding, sky diving, hiking, mountain climbing, white water kayaking and running (track, road and cross country).

One of the most challenging and enjoyable aspects of my life (besides having a wife and kids) was actively serving in the army, within the Special Forces as a paratrooper, in Angola. 

Due to my life experiences (thus far), my personal fitness and mental health has always been a top priority. My lifestyle and experiences have proven that all of us can achieve our ambitions; by elevating our efforts, our body and mind will respond, and with mentoring and dedication, we can all reach our goals.

My focus now is using my life experiences to help my clients achieve their health and fitness goals, whether it is to increase their cardiovascular fitness, promote weight loss, build muscle mass, rehabilitate an injury or require sport-specific training.